![]() And not angering your most likely base of future customers is a good idea when you’re about to try and sell them on a new property. But good marketing requires anticipating how your audience will react. ![]() So if it teases that it will have a big announcement for the anniversary of Payday 2, fans are going to expect it will be about Payday 2.ĭoes that mean Overkill has to cater to fan expectations? No, of course not – Payday 2 customers have already paid for their game and received the product. So if Overkill wants to reach its fans, it needs to reach them through channels for the Payday series. That means that for all intents and purposes, Overkill’s fans are Payday fans. ![]() Unlike other developers, Overkill has only one series it’s ever developed: Payday. It seems to me that the problem lies in the relative newness of Overkill Software. Some were pissed about getting a glorified stick after expecting something big for the anniversary, others were glad Overkill will be able to work on such a hot property as The Walking Dead. The reaction from Payday 2 fans was mixed. Overkill announces it will be developing a new game, and Payday 2 fans got a Walking Dead-inspired baseball bat to fool around with: Banner for “Lucille” (via Overkill Software) ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |